Hopefully, all four have the right qualifications to receive an interview–if not, you may need to cast an even wider net.Īs you can see, it’s in your best interest to do everything in your power to raise the number of click-throughs your job ad receives. If you start with an audience of 10,000 people, that’s 200 click-throughs to view your job and just four actual applicants. And 2% of those people will fill out an application. Of all the people who see your job ad, 2% of them will click through to view the full description. So, let’s say you have an optimal conversion rate of around 2%. A normal conversion rate is between 1 and 2%. It comes down to conversion rate–the portion of people from a total pool who will complete the desired action, like clicking on a job ad or filling out an application. With online job posts, finding the right candidate is a numbers game. Why Headlines Matter in Job Ads Optimize conversions We’ll share examples of catchy headlines for job ads, explain why they work, and show you how to write your own titles that get your desired results. However, job boards aren’t going away any time soon, and if you want to be a competitive employer, you have to learn to stand out when posting jobs online. With legitimate, high-quality positions featured side by side with spam listings and abysmal “commission only” sales jobs, it’s no wonder candidates say they hate pretty much everything about the job searching process. If you’ve ever scrolled through an online job board, you know they can be a crazy place. One major component of attracting the right applicants is your catchy headlines for job ads.
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