![]() Whether you’re going to use a static code or you’re going to create a unique code per referrer is entirely up to you and it depends on whether you’re planning to give out incentives and rewards for every successful referral. In other words, you’ll need to create a referral code for the customer to be able to refer your business to their friends and family. The first step you should take when it comes to referral codes is to generate a referral code and assign it to a customer. Step #1: Generate and assign a code to a customer ![]() In this part of our post, we’re going to discuss the main steps in terms of how a referral code works. You know now what a referral code is, but you might still not know exactly how they work. Let’s jump into more details about how referral codes work exactly. The user can share the code and invite friends to the app.įor every friend that signs up and starts spending money with the app, the referrer gets a reward. We’ve blurred out part of the code for privacy reasons, but you can see it includes a name and a few numbers. Here’s how a referral code from the online bank app Monese looks: There are several referral rewards that might be tied to a referral code.Ī referral code might come with a discount code, which means that the referrer and the people they refer to the company will get a discount on the company’s products or services.Īdditionally, it might come in the form of a coupon code, with which the referrer and other shoppers using the code will get credit, cashback, or referral cash.īefore we move into how a referral code works, let’s see a referral code example to make this a bit more clear. Īuthor’s Note: There are a few tips in terms of creating referral codes for your customers, including avoiding lowercase L’s, zeros, and the letter O, to make sure that everyone will read your code correctly. In other words, a referral code is a type of special ID – a unique combination of numbers and letters that’s assigned to a person, the referrer, who wants to participate in a referral program, such as a refer-a-friend program. This type of unique referral code is usually given from a company to members of its audience as a promo code that they can share with their friends and family. How to Start Using Referral Codes What’s a Referral Code?Ī referral code, similar to a referral link, is basically a unique code that consists of alphanumeric characters as well as, in some cases, complete words like a customer’s name. Ĭhoose any of the topics from the navigation below or read through the whole piece to know everything you need about referral codes.ĥ Examples of Companies Using Referral Codes Plus, we’re also going to show you several inspiring examples of companies you already know that are currently using or have used such codes in the past to enhance their referral marketing strategy. In this concise guide, we’re going to take you through several elements in relation to referral codes, including: ![]() Interested in knowing more about what referral codes are and how they work ? ![]() This article is part of our complete guide to referral marketing. ![]()
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